4 Ways to Get Repeat Customers to your Online Store

You work hard to attract new customers—but if you want to build a sustainable, profitable business, you should be working even harder to keep the customers you already have. While one-time buyers are important for growth, it's repeat customers who form the foundation of long-term success.

In fact, a 2023 survey by BIA Advisory Services found that 61% of small and mid-sized businesses say over half their revenue comes from returning customers. Other studies suggest that repeat customers can spend up to ten times more over their lifetime than first-time shoppers.

With online shopping replacing traditional face-to-face retail interactions, it’s more important than ever to create seamless digital experiences that foster loyalty and bring customers back again and again. Here's how.

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Table of Contents

• Make It Simple to Order Online
• Make Your Deliveries as Fast as Possible
• Provide Clients with Real-Time Delivery Tracking
• Use EasyRoutes by Roundtrip.ai

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Make It Simple to Order Online

Customer hesitation often stems from uncertainty. Shoppers may worry about product quality, shipping reliability, or the hassle of returns. A study by Blue Yonder showed that over 60% of consumers say concern about return policies influences their purchasing decisions.

To overcome this, make your website as intuitive and frictionless as possible. Ensure that:

• Product information is detailed and up to date
• Images are clear and show the product from multiple angles
• The checkout process is streamlined and mobile-friendly
• Your return and refund policy is clearly visible, flexible, and easy to follow
• Delivery estimates are accurate and available before purchase

By reducing the mental effort required to complete a purchase—and by offering peace of mind through transparent policies—you increase the chances that customers will return in the future.

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Make Your Deliveries as Fast as Possible

Once an order is placed, customers often experience a sense of psychological ownership—they feel the product is already theirs, even if it hasn’t yet arrived. Delays in delivery disrupt this expectation and can negatively impact satisfaction.

Speed matters. According to Shopify's own data, 60% of consumers expect shipping within a maximum of two days, with over half of that contingent expecting free next-day delivery.

To speed up fulfillment, consider adopting delivery management software that:

• Automatically builds and optimizes delivery routes
• Minimizes idle driver time and avoids traffic delays
• Helps schedule deliveries by urgency or location clustering

Tools like EasyRoutes allow you to create and dispatch optimized routes in seconds, helping your team deliver more orders, more efficiently, with fewer headaches.

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Provide Clients with Real-Time Delivery Tracking

Today’s customers want visibility into their delivery status at all times. Real-time tracking empowers them to plan their day, feel more secure about receiving their package, and reduces the number of customer service inquiries you’ll receive.

Research indicates that continual updates throughout the delivery journey is key for modern customers, with a full 75% of customers considering effective communication an essential part of their customer experience.

To meet these expectations, choose a delivery solution that includes:

• Live driver tracking and estimated delivery windows
• SMS and/or email notifications at key stages
• Proof of delivery, including photos or signatures

These updates don’t just build trust—they create peace of mind, which is one of the strongest drivers of customer loyalty.

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Use EasyRoutes by Roundtrip.ai

EasyRoutes is a local delivery manager and route planner built specifically for Shopify. With EasyRoutes, you can take control of your delivery process without needing to juggle spreadsheets, third-party tools, or disconnected systems.

With just a few clicks, you can:

• Plan optimized local delivery routes using real order data
• Assign and dispatch routes to drivers
• Track delivery progress in real time
• Send automated delivery notifications to customers
• Collect proof of delivery directly in the app
• Keep Shopify order statuses updated automatically

EasyRoutes eliminates the hassle of managing deliveries manually and lets you focus on what matters—delighting your customers and growing your business.

Integrated directly into your Shopify Admin, EasyRoutes ensures your orders are always in sync and ready to be delivered efficiently. With fewer manual steps and more automation, you’ll reduce delivery time, cut costs, and increase the chances that your customers will return.

Ready to simplify your delivery workflow and build lasting customer relationships? Learn more at Roundtrip.ai or install the EasyRoutes local delivery app from the Shopify App Store to start your free 14-day trial.