EasyRoutes is a route planning platform designed for florists managing local deliveries. It helps you create efficient routes, dispatch to drivers, and keep customers updated with real-time tracking. By optimizing routes, you save time, cut fuel costs, and ensure flowers arrive fresh and on time. With features like proof of delivery and customer notifications, EasyRoutes makes last-mile deliveries for florists smoother and more reliable.
"I absolutely LOVE this app! I was searching for a long time for a way to improve our delivery service. This app made us save time, work and money. It's very user friendly and offers everything we need."
Powerful features for flower deliveries, like:
Route Optimization
Plan the fastest and most efficient routes to deliver flowers quickly and in perfect condition. This helps maintain freshness and ensures timely arrivals for special occasions.
Live Updates
Provide real-time tracking and accurate ETAs so customers know exactly when their floral arrangements will arrive. This improves communication and builds trust.
Photo Proof
Capture photos as proof of delivery to confirm that bouquets and arrangements were delivered to the correct recipient. This helps resolve disputes and ensures peace of mind.
Driver Notes
Add specific instructions for each delivery, such as handling delicate arrangements or placing flowers in a specific location. This ensures flowers arrive in pristine condition.
Time Per Stop
Schedule adequate time at each stop for careful unloading and arranging flowers. This helps maintain quality and provides excellent service.
Custom Start/End
Plan routes that start at your flower shop and end wherever suits your workflow, like suppliers or distribution centers. This improves delivery efficiency.
Task Checklists
Ensure drivers follow specific tasks, such as watering plants or confirming the recipient’s name. This helps maintain high service standards.
Route History
Keep a detailed log of past routes to analyze performance and improve future deliveries. This helps track efficiency and identify areas for growth.
The vast majority of florists are small businesses
The florist industry is overwhelmingly comprised of small businesses, with nearly two thirds of florists employing fewer than five people, and a near-total 99.9% employing less than 100 people.1,2 Small teams and tight timelines while flowers are fresh means that every efficiency impacts a florist’s bottom line.
EasyRoutes’ powerful route optimization engine ensures that delivery drivers take the most efficient route possible to complete an on-time flower delivery. Enabling any of EasyRoutes’ additional route planning criteria - such as time spent per stop, or avoiding U-turns and toll roads - helps further boost operational efficiency and fuel savings once blooms are on the move.
EasyRoutes’ Shopify-native interface streamlines staff onboarding, allowing new users to create and deploy optimized delivery routes in just a few clicks, all from the Shopify admin. Customizing the consumer experience is just as simple, with EasyRoutes enabling custom store-branded packing slips, labels, and order tracking pages to ensure a florist’s brand presence pops as much as their peonies.
Using EasyRoutes allowed Bloomen to realize direct cost & time savings of 30-40% in their route planning and local delivery operations: “EasyRoutes has not only been a time-saver, but it's saved us money too. It's one of the most useful apps for my business that I have ever installed.”
Seasonality impacts florists’ sales volumes by up to 20x
Roses for Valentine’s Day, lilies for Easter; mums for fall and poinsettias for Christmas: many seasons & special occasions are traditionally associated with a particular flower, with Valentine’s Day alone accounting for as much as 40% of a florist’s total annual sales.3 Scaling delivery operations to match these occasions can be particularly challenging for florists of all sizes.
EasyRoutes’ flexible driver seat functionality allows florists to activate additional drivers to deliver during peak holiday periods, instantly realizing cost savings during off-peak periods where consumer demand temporarily decreases. When holiday order volumes inevitably become thorny, EasyRoutes’ delivery zones and route balancing features provides florists additional tools to scale and manage their seasonal rush. Preferred time and date windows collected on checkout can easily be incorporated into EasyRoutes optimized routes & ETAs so bouquets arrive exactly when they're expected.
93% of online shoppers want to receive proactive updates about their shipments4
When it comes to local flower delivery, constant communication is key. When researching and buying products online, 68% of consumersidentified upfront estimated arrival times as the most valuable piece of information influencing their purchasing decisions.5
EasyRoutes generates real-time order tracking pages and delivery notifications - both via email & SMS - to keep customers informed about their flowers’ delivery status. Drivers using the EasyRoutes Delivery Driver App while on their routes can navigate between stops and access order inventories, as well as collect proof of delivery with photos, eSignatures, and notes to further increase communications between florists and their customers.
Elevate Your Flower Delivery Game Today!
Your flowers bring joy, and your delivery experience should mirror that delight. With EasyRoutes, you're not just sending flowers; you're delivering happiness efficiently and professionally. Whether you're a small local florist or a growing floral enterprise, we understand the challenges you face. Why not let EasyRoutes handle the route planning so you can focus on creating beautiful bouquets? Discover the difference today—join the scores of florists enhancing their delivery operations with EasyRoutes. Dive into a seamless, cost-saving, and customer-satisfying journey now. 🌹🚚✨
Auto-optimize delivery routes in seconds
Instantly generate the most efficient routes directly from your orders. Save hours on manual planning and cut delivery costs with powerful, scalable routing built for businesses of every size.
"The best routing app for Shopify merchants." - Shopify
Delight customers with live delivery updates
Reduce “Where’s my order?” calls with automated SMS and email notifications. EasyRoutes includes branded tracking pages that match your business — giving customers the visibility they expect.
"Customers are loving the tracking feature...No more 'When's my order coming?' phone calls." - MB Grocery
Everything your drivers need in one app
From optimized stop lists to proof of delivery, the EasyRoutes driver app gives your team all the tools they need — on iOS and Android. Turn-by-turn navigation, delivery notes, and customer info all in one place.
Monitor delivery progress in real time, review performance across your team, and uncover trends with powerful reporting. EasyRoutes helps you make data-driven decisions that scale with your operations.
Dispatch routes directly to your drivers’ phones. With turn-by-turn navigation, order details, and proof-of-delivery tools, everything drivers need is one tap away.
EasyRoutes optimizes deliveries using your selected orders, start & end locations, stop time intervals, time windows, and route limits. You can balance routes, respect capacities, and re‑optimize as plans change.
Yes. You can set delivery time windows per stop or import them from supported third‑party date/time apps. EasyRoutes optimizes routes to meet these windows and calculates ETAs accordingly.
Yes. Create routes in minutes, add last‑minute stops, and re‑optimize during the day. Dispatch instantly to drivers with live tracking and customer notifications.
EasyRoutes auto-builds a route inventory drivers use as a loading checklist, with Summary, Items, and Orders views in the app. See: Using the Delivery Driver app
Yes. Define custom start and end points per route so planning and ETAs include travel to and from these locations. Supported in EasyRoutes for Shopify and EasyRoutes for Web.
EasyRoutes supports delivery photos, e‑signature, driver notes, and automatic timestamps (with GPS location when available) to provide a complete delivery record.
