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6 Powerful Strategies to Boost Traffic to your Shopify Store

Providing essential strategies for increasing traffic to Shopify stores, including the importance of a strong SEO strategy, creating valuable content, advertising on Google and social media, and more.

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Without a question, online retailers have benefited greatly from the current economic downturn, and business is flourishing. According to a report, global e-commerce sales will surpass 4.9 trillion dollars in 2021. However, not all stores are created equal and make big profits. A small number of high-traffic establishments draw a large portion of the public’s attention and generate significant sales.

Getting as much exposure as possible is one of the most crucial things you can do to boost sales. The more you boost traffic to your Shopify store, the more likely you are to turn that traffic into sales. Your online business’s lifeblood is traffic, and figuring out how to get more of it is something that every e-commerce businses should be focused on. As a result, figuring out how to increase traffic to a Shopify store has always been a problem that people have struggled with.

Here are some helpful tactics for how to increase traffic to your Shopify store that is easy to convert.

Table of Contents

  • 1) A Strong SEO Strategy
  • 2) Make Valuable Content
  • 3) Advertise on Google Adwords
  • 4) Advertise on Social Media
  • 5) Have Enticing Offers
  • 6) Use Email Marketing
  • Final Thoughts on Increasing Traffic to your Shopify Store

1) A Strong SEO Strategy

The first thing you should think about is SEO optimization, which is a method for making your store easily discoverable on search engine result pages (SERPs), such as Google. If customers are looking for your store or one of your goods but can’t discover it in the first few pages of results, you’re missing out on a lot of free traffic to your Shopify store.

Optimized keyword plans and pages with good meta information, alt text, and more are all part of a successful SEO strategy. Its purpose is to increase your store’s visibility to consumers browsing for your products. As a result, it will drive consistent visitors to your store, increasing revenue. Focusing on SEO will not provide you with immediate results. However, if you consistently put in effort, it will yield excellent returns in the long run.

2) Make Valuable Content

Good content can help you increase traffic to your Shopify store. High-quality content can help you establish yourself as an expert in your niche and build a strong e-commerce brand. Try to figure out what your potential clients are looking for, and then publish useful articles or guides that address their demands on a regular basis.

Other types of content, such as podcasts and videos, are also encouraged in addition to articles. Adding a new page to your website to showcase specific products with videos and other media is always a fantastic idea. Make sure to give a thorough introduction to your brand and ideas. Finally, make sure your material is unique and valuable; if you stay unique, your traffic will grow.

3) Advertise on Google Adwords

Google Ads is another form of advertising that can produce a lot of visitors. It’s a pay-per-click advertising model, which means you’ll only be charged when people click on your ad. As a result, it won’t be prohibitively expensive at first.

It’s a quick and easy approach to get people’s attention. When customers search for related terms, Google AdWords will bring your store or articles to the top of the search page (SERP). There’s a good possibility your advertising will convert because of the quality material they contain.

It’s critical to do your homework on the keywords you want to employ and to work on your copy. Ads with different keywords or titles may get dramatically different results.

4) Advertise on Social Media

Advertisements given directly to the public on social media platforms are known as Social Media Advertising. It’s a great method to promote your business, generate recognition, and get a lot of visitors.

If you want to reach 100,000 individuals in one day, social media advertising is an excellent way to do that. Because of the large number of individuals that engage with social media material, advertising on those platforms can be quite effective if your target demographic is among them.

Different platforms have unique characteristics that cater to specific purposes. After you’ve given it some thought, you’ll be able to select the platform that best meets your needs. Some of the more popular ones, such as Facebook, Twitter, and Instagram, may be the greatest fit. Make sure your advertising are appropriate for the platform you’ve chosen and interesting to your target audience.

5) Have Enticing Offers

Creating enticing offers is an intriguing method of increasing traffic. Make sure your shop has the ability to come up with unique and eye-catching offerings that will attract customers. When a customer sees a buy one, get one deal (BOGO), there’s a good probability he’ll tell his friends. Word-of-mouth marketing has been shown to improve revenue and traffic.

66% of consumers say free shipping entices them to try a new brand when shopping online. Delivery management apps like EasyRoutes for Shopify can help you do your own deliveries and give your customers and amazing delivery experience!

6) Use Email Marketing

One of the most effective strategies for growing traffic, customer acquisition, engagement, and retention is through email marketing. Furthermore, it is incredibly simple to modify and automate, saving you a lot of time.

You can send email to customers, regardless of whether it’s their first visit or first purchase, with essential information that they should open. A welcome email or a promotion letter are both effective and can help drive consistent traffic when combined with a newsletter or regular discounts issued at the appropriate time. More information about Shopify’s email marketing platform may be found here.

Final Thoughts on Increasing Traffic to your Shopify Store

Excellent traffic leads to excellent sales. How can you boost traffic to your Shopify store? We’ve compiled a list of six efficient methods for you to select from, depending on your specific requirements.

SEO optimization is unquestionably one of the most crucial. When a store is easy to find, people are more likely to notice it. At the same time, meaningful content creation is essential. People are always eager to learn new things. Marketing tactics that attract people’s attention include social media advertising and email marketing. Furthermore, Google Ads is an excellent technique to gain awareness. Finally, selecting the appropriate software to assist your business is an important step that is often overlooked.

Each of these tactics has its own set of advantages. Choose properly and launch your Shopify store; your company will thrive.

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About Roundtrip

Roundtrip's mission is to equip every business with the software tools they need to deliver products to their customers in a delightful way. Thousands of worldwide choose EasyRoutes to power their local deliveries across dozens of product categories, from meal kits and groceries to coffee, cupcakes, kibble, and so much more. Our easy-to-use route planning and delivery optimization app is certified Built for Shopify, a two-time Shopify staff pick, and the top rated local delivery app on the Shopify App Store.

"EasyRoutes has saved me significant amount of time generating routes, improved the customer experience by providing them with out for delivery notifications and tracking links, and has saved me time on order management/admin by updating the orders fulfilment status as and when they are delivered through the app."
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