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Powering Bloomen.ca's flower deliveries with EasyRoutes

Learn how Bloomen.ca runs their flower delivery business on EasyRoutes by Roundtrip.

Your all-in-one local delivery app for Shopify

Who?

Bloomen

What?

Flower Delivery πŸ’

When?

Established 2016

Where?

Toronto, Ontario πŸ‡¨πŸ‡¦

"It's one of the most useful apps for my business that I have ever installed."

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Established in 2016, Bloomen hit the scene to provide online flower delivery services for any need, no matter the style, taste or budget. This Canadian-owned and operated florist stuck to a simple business model – eliminate the middlemen. This meant bypassing the wholesalers and flower shops which allows Bloomen to provide the freshest flowers with longer-lasting blooms. It also meant bypassing courier services to do their own deliveries.

β€œBefore EasyRoutes we hired a third party delivery company,” says Rishi Dhuck, Director of Operations for Bloomen. β€œWe had no control over our deliveries and no visibility into the status of each delivery. We were handing over a key piece of our customer experience journey to an outside group.”

Flower delivery requires precise scheduling and Rishi's team were spending 6-8 hours a week planning their delivery routes. β€œEach morning was a rush. We would have to input the orders one-by-one into a system. It was very time-consuming, and often very frustrating.”

And that's when Bloomen found EasyRoutes.

"Because EasyRoutes runs so smoothly with our back end, we have acquired our own driver fleet which was never originally part of our business plan."

EasyRoutes is fully-integrated with Shopify, the platform Bloomen uses to run their online store. It allows merchants to select their orders and create multiple delivery routes in seconds.

β€œThe whole process is so much smoother,” says Rishi. β€œWe are able to increase our productivity while maintaining control of the entire ecosystem. EasyRoutes has allowed us to operate more efficiently and effectively while minimizing errors with deliveries.”

EasyRoutes made the planning process so easy, Bloomen decided to bring the delivery work in-house by hiring their own drivers. β€œBecause EasyRoutes runs so smoothly with our back end, we have acquired our own driver fleet which was never originally part of our business plan,” says Rishi. β€œWe now have complete control of our deliveries and order statuses.”

Before, updating order statuses was a separate process that had to be rectified after a delivery route was completed. But now drivers can mark orders as delivered (or missed!) in real-time using EasyRoutes mobile-friendly driver view.

"It's one of the most useful apps for my business that I have ever installed."

β€œEasyRoutes has not only been a time-saver, but it's saved us money too. It's one of the most useful apps for my business that I have ever installed.”

If you are looking to order flowers for any occasion, Bloomen is your one-stop shop. They provide the freshest and longest-lasting flowers, which make this online florist hard to beat for quality, value and service.

Order online now from Bloomen to check out their flower delivery service powered by EasyRoutes.

"Saves us so much time creating and updating our delivery routes."
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