The florist industry is overwhelmingly comprised of small businesses, with nearly two thirds of florists employing fewer than five people, and a near-total 99.9% employing less than 100 people.1,2 Small teams and tight timelines while flowers are fresh means that every efficiency impacts a florist’s bottom line.
EasyRoutes’ powerful route optimization engine ensures that delivery drivers take the most efficient route possible to complete an on-time flower delivery. Enabling any of EasyRoutes’ additional route planning criteria - such as time spent per stop, or avoiding U-turns and toll roads - helps further boost operational efficiency and fuel savings once blooms are on the move.
EasyRoutes’ Shopify-native interface streamlines staff onboarding, allowing new users to create and deploy optimized delivery routes in just a few clicks, all from the Shopify admin. Customizing the consumer experience is just as simple, with EasyRoutes enabling custom store-branded packing slips, labels, and order tracking pages to ensure a florist’s brand presence pops as much as their peonies.
Using EasyRoutes allowed Bloomen to realize direct cost & time savings of 30-40% in their route planning and local delivery operations: “EasyRoutes has not only been a time-saver, but it's saved us money too. It's one of the most useful apps for my business that I have ever installed.”
Roses for Valentine’s Day, lilies for Easter; mums for fall and poinsettias for Christmas: many seasons & special occasions are traditionally associated with a particular flower, with Valentine’s Day alone accounting for as much as 40% of a florist’s total annual sales.3 Scaling delivery operations to match these occasions can be particularly challenging for florists of all sizes.
EasyRoutes’ flexible driver seat functionality allows florists to activate additional drivers to deliver during peak holiday periods, instantly realizing cost savings during off-peak periods where consumer demand temporarily decreases. When holiday order volumes inevitably become thorny, EasyRoutes’ delivery zones and route balancing features provides florists additional tools to scale and manage their seasonal rush. Preferred time and date windows collected on checkout can easily be incorporated into EasyRoutes optimized routes & ETAs so bouquets arrive exactly when they're expected.
When it comes to local flower delivery, constant communication is key. When researching and buying products online, 68% of consumers identified upfront estimated arrival times as the most valuable piece of information influencing their purchasing decisions.5
EasyRoutes generates real-time order tracking pages and delivery notifications - both via email & SMS - to keep customers informed about their flowers’ delivery status. Drivers using the EasyRoutes Delivery Driver App while on their routes can navigate between stops and access order inventories, as well as collect proof of delivery with photos, eSignatures, and notes to further increase communications between florists and their customers.
Your flowers bring joy, and your delivery experience should mirror that delight. With EasyRoutes, you're not just sending flowers; you're delivering happiness efficiently and professionally. Whether you're a small local florist or a growing floral enterprise, we understand the challenges you face. Why not let EasyRoutes handle the route planning so you can focus on creating beautiful bouquets? Discover the difference today—join the scores of florists enhancing their delivery operations with EasyRoutes. Dive into a seamless, cost-saving, and customer-satisfying journey now. 🌹🚚✨