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Top Holiday Shopping Trends Every Retailer Must Know in 2023

Stay ahead by understanding the top holiday shopping trends that are shaping the retail landscape. Learn how route optimization, customer preferences, and digital integrations are transforming the industry.

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2023 Holiday Shopping Insights: Essential Trends for Retailers to Watch

As the retail landscape continues to evolve rapidly, understanding the latest holiday shopping trends is crucial for retailers. In 2023, these trends are not only influenced by changing consumer behaviours but also by advancements in technology and logistics. Recognizing these trends can help retailers tailor their strategies to meet customer expectations and leverage tools like route optimization and software integrations for enhanced efficiency and customer satisfaction. A significant shift observed in recent years is the growing preference for local pickup and delivery options, with online shoppers spending an average of 23% more when choosing these options over shipping.

Table of Contents

  • Surge in E-Commerce and Mobile Shopping
  • Local Pickup and Delivery Options
  • Sustainability and Eco-Friendly Practices
  • Personalization and Customer Experience
  • Emphasis on Omnichannel Retailing
  • Conclusion

1. Surge in E-Commerce and Mobile Shopping

The rise of e-commerce is a dominant trend, with increasingly more consumers preferring to shop online for convenience and variety. Retailers must ensure a robust online presence and streamlined e-commerce operations to capture this rapidly growing market. Mobile shopping also continues to gain traction, with an increasing number of transactions occurring on smartphones and tablets. In 2021, nearly one out of every three American internet users made a purchase using their mobile device at least once per week - a trend that has only accelerated in the meantime. Implementing mobile-friendly shopping platforms and apps can help retailers tap into this trend.

Mobile shopping is not just about accessibility - it's also about providing a seamless and personalized shopping experience. Retailers should focus on optimizing their mobile platforms for easy navigation, quick checkouts, and personalized recommendations. Engaging with customers through mobile channels, including social media and mobile apps, is crucial for success in the digital marketplace.

2. Local Pickup and Delivery Options

Local pickup and delivery options are becoming increasingly popular, offering convenience and flexibility to customers. Retailers can capitalize on this trend by implementing efficient route planning systems for deliveries and offering easy pickup options. These services not only enhance customer satisfaction but also increase sales, as seen in the higher conversion rates for local pickup and delivery.

Incorporating local delivery options requires retailers to optimize their delivery processes. This includes using route optimization tools to ensure timely deliveries and training delivery drivers for efficient and customer-friendly service. By providing these options, retailers can build stronger relationships with their local customer base.

3. Sustainability and Eco-Friendly Practices

Sustainability is a key trend, with consumers increasingly favoring eco-friendly products and practices. Retailers can respond by adopting sustainable operations, including green packaging and eco-friendly delivery options. Implementing sustainable practices not only appeals to environmentally conscious consumers but also contributes to a better global ecosystem.

In the realm of delivery and logistics, sustainability can be achieved through optimized routes that reduce fuel consumption and carbon emissions. Retailers can also explore the use of electric or hybrid delivery vehicles and carbon offset programs to further solidify their commitment to environmental sustainability.

Top Holiday Shopping Trends Every Retailer Must Know in 2024

4. Personalization and Customer Experience

Personalization is crucial in standing out during the holiday season. Retailers that offer personalized shopping experiences, whether through product recommendations, customized marketing, or tailored customer service, are likely to see higher engagement and loyalty. Investing in data analytics and customer relationship management systems can aid in delivering these personalized experiences.

Enhancing customer experience extends beyond personalization. It includes ensuring seamless interactions at every touchpoint, from browsing and purchasing online to the final delivery of products. Retailers should focus on integrating customer feedback into their operations and continuously improving the shopping experience based on consumer preferences and behaviors.

5. Emphasis on Omnichannel Retailing

Omnichannel retailing, where customers can seamlessly shop across various channels – online, in-store, or through mobile apps – is becoming increasingly important. Retailers must integrate their online and offline channels to provide a cohesive shopping experience. This integration allows customers to shop in the way that is most convenient for them, whether that’s browsing online and picking up in-store or shopping in-store and opting for home delivery.

Incorporating omnichannel strategies requires robust logistics and route planning to ensure that products are available across all channels. Retailers must also train their staff to provide consistent service, whether interacting with customers in-store, online, or during delivery.


As we head into another busy holiday season, retailers must stay attuned to these key shopping trends. Embracing e-commerce, focusing on local delivery options, implementing sustainable practices, personalizing customer experiences, and adopting an omnichannel approach are essential strategies for success. Utilizing tools and technologies, such as EasyRoutes for optimized delivery and route planning, can help retailers efficiently adapt to these trends and enhance overall customer satisfaction. To learn more about integrating these trends into your retail operations, visit Roundtrip.ai.

About Roundtrip

Roundtrip's mission is to equip every business with the software tools they need to deliver products to their customers in a delightful way. Thousands of Shopify merchants worldwide choose EasyRoutes to power their local deliveries across dozens of product categories, from meal kits and groceries to coffee, cupcakes, kibble, and so much more. Our easy-to-use route planning and delivery optimization app is certified Built for Shopify, a two-time Shopify staff pick, and the top rated local delivery app on the Shopify App Store.

"After using the local delivery app for the last 2 years changing over to EasyRoutes has been a seamless experience. The app is easy to use saving hours per week with our scheduling."
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